Wednesday, June 3, 2020

"Is this the only protection you have?"

Swiss Poster, 1948  
 
Shortly after my divorce I became obsessed with Swiss posters.  They were massive things, usually 50"x35" and amazing value for the money.  There were a number of sources I bought from but my favorite dealer was in Chicago on South Michigan Avenue.  He told me all he knew about this poster of an umbrella was it had something to do with insurance.

 I had a client who was Swiss and at lunch I passed her the listing for the poster and asked if she would translate.  "Is this the only protection you have?" she told me and jotted the translation down as she took a sip of wine.  She pushed the listing back at me and said, "You should hang it over your bed."

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