Apparel Arts - The Business

Back in 2020, I featured volume 2 of Apparel Arts: Fashion is the News here and complained of how difficult it was to find a complete Gruppo set much less missing volumes 1 and 3. My advice to anyone looking for this set is not to give up -- And not to pass it up when you find one. I found this set on the floor of a NYC bookstore waiting to be logged into their system.

Volume 2 features "How To" articles on selling, marketing, buying, store design and advertising. It's the only dated book of the set.

The Fantasy Delivery Truck

The Fantasy Store

Promotion advertising

Gay Talese in Patch Pockets

The Smoking Jacket (overdue for a return?)

Haspel Suits

The Klipson Cliffhanger

Boilerplate