Monday, May 4, 2020

Apparel Arts Summer Palette

From the Gruppo GFT three volume reprint of Apparel Arts Magazine: Fashion Is The News. Published in 1989 with forward by G. Bruce Boyer.


That visual over load that is ADD candy is the one and only Apparel Arts Magazine. Issues sell for north of $400 but an affordable alternative is the Gruppo set that can be had for a couple hundred bucks. Instead of buying that seersucker suit this Summer -- get this book.

(click on image to read legend)

Handsome color coordination with suit/jacket, trousers, hat, shirt, tie and even socks presented in a simple graphic. Not so much a "How To" but an inspiration whose purpose was to give salesmen (it was a trade magazine) ideas and increased sales.



Classic style from 1934

Easily worn today

Almost

The beauty of timeless style, erudite coordination and good shoes. All of this would look perfectly normal in any men's store today. Except perhaps The Men's Wearhouse.

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