This article from Buzzfeed highlights the degrading rhetoric that emanates from the makeup industry to women all over the world. The title, "17 Incredible Photos That Show The Power Of Makeup" uses words that demean the natural beauty of women. The words "incredible" and "power" are so problematic, implying that a woman without makeup is somewhere unincredible and incomplete. The use of "before" and "after" photos has a similar effect, placing the "before" photos in a category of "incomplete" and "not beautiful", and doing the opposite with the "after" photos.
While I don't think that was the direct agenda of the article, it is nonetheless what is conveyed to anyone who sees it, whether they realize it or not.
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